newcrux is a conversational AI commerce platform for retail. Its main product, Nebula Commerce, connects customer purchase intent with the right product through natural conversation on WhatsApp, web and native app, reducing cart abandonment and increasing conversion.

How does Nebula Commerce work?

Nebula Commerce integrates a conversational AI agent with the retailer's catalog, prices and stock. The customer writes what they need in natural language and the system recommends the right product instantly. The retailer accesses a dashboard with each customer's purchase intent before the sale closes.

How long does it take to implement newcrux?

newcrux is deployed in less than a week. The process has three steps: integration with the existing catalog, configuration of the agent with the brand tone, and activation of the conversational channel.

Which channels does newcrux work on?

newcrux works on WhatsApp, web and native app. Nebula Commerce maintains the same behavior and brand tone across all channels.

What type of retailers does newcrux work best for?

newcrux is optimized for fashion, electronics, home, beauty and mass consumption retailers with catalogs of more than 100 products. It works best where the purchase decision process involves comparison, doubt or assistance — exactly where cart abandonment is highest.

Does it integrate with my existing ecommerce?

Yes. newcrux integrates with any ecommerce platform via API, as well as proprietary catalogs. The integration requires no changes to the retailer's existing infrastructure.

How long does it take to see results with newcrux?

The first results in conversation metrics and cart abandonment are observed within the first 30 days of activation. The real-time dashboard allows monitoring of purchase intent from day one.

What makes newcrux different from a traditional chatbot?

Unlike a rules-based chatbot, newcrux understands natural language and purchase context. It doesn't follow a fixed decision tree: it interprets the buyer's real intent and responds with the right product. The retailer also accesses real-time purchase intent data before the sale happens.

How does newcrux protect customer data?

newcrux processes conversation data under strict privacy policies, does not store personal information without consent, and complies with data protection frameworks in Argentina and LATAM. Purchase intent data belongs exclusively to the retailer.

Selected by Emprelatam 2026

Your customer knows what they want.
Help them buy it.

newcrux connects what your customer wants with the right product, in a single conversation.

Contactanos

The Current Friction

Every extra screen is a decision your customer doesn't make.

Traditional Ecommerce

Your customer browses 15 screens, applies filters and gets frustrated.
Requires high digital literacy to complete a purchase.
Data reaches the retailer days later, fragmented.

The newcrux Model: Nebula Commerce

Your customer expresses what they need in natural language. Gets there directly.
Accessible experience for any user profile.
You see your customer's purchase intent at the exact moment.

Conversational Demo

A gesture in natural language.
One exact answer.

Your customer doesn't browse filters or categories. They write what they need and Nebula finds the right product, using your catalog data.

Meanwhile, you see that intent in your dashboard before the sale closes.

The same agent. Across all channels.

WhatsApp, web and native app. Nebula Commerce behaves the same everywhere.

Cero esfuerzo adicional

One central event.
Two layers of value.

Layer 1 — Customer

Camino corto y accesible

Your customer writes what they need. In seconds they receive the right product, price and availability.

Evento Central

The interaction

A conversation that simultaneously closes a sale and generates business intelligence. No extra effort from either side.

Layer 2 — Retailer

Instant intelligence

You see each customer's purchase intent before the sale closes. No reports, no waiting until the next day.

Proprietary Technology

The system that transforms your operation.

Nebula Core

Your brand's knowledge base

Your entire catalog, policies and brand content in one secure place. The source of truth behind every response.

Stellar Core

AI-powered recommendation engine

Processes purchase intent in natural language and finds the right product among thousands, in milliseconds.

Nebula Commerce

Conversational experience orchestrator

Coordinates every response to sound like your brand, not a generic bot. Your sales team accesses the data from every conversation.

Up and running in less than a week.

No complex development. No months of integration.

We connect Nebula Commerce to your operation

We integrate with your existing catalog, prices and stock. No complex development for your team.

We configure your agent

We define the tone, personality and business rules of your AI agent. We train it with your brand context and product categories.

You start selling

Nebula Commerce assists, recommends and closes. You review results from your dashboard.

Emprelatam 2026 · Seleccionados

Four founders building
the product they want to see in the market.

We are a product, technology and strategy team that has spent years studying how businesses sell and how AI can do it better.

Pablo Menegol

CEO & Co-Founder

Strategic consulting, marketing and AI. Experience at América Móvil. Architect of newcrux's vision.

Noam Man

CIO & Co-Founder

Global perspective and connection with the North American tech ecosystem. Product vision and market intelligence.

Mariana Zanotti

CXO & Co-Founder

Design strategy and ethical digital experiences. Transforming the relationship between people and technology through responsible AI.

Soledad Ramírez

CAO & Co-Founder

Operational management and coordination. Ensures delivery and quality in every implementation.

Gustavo Fernandez

CTO & Partner

Focused on software architecture and scalability. Ensures Newcrux technology operates with the required robustness.

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Your customer knows what they want.Help them buy it.